Shares of BlueStone Jewellery and Lifestyle Limited (BLUESTONE) have been making headlines since their recent debut on the stock exchanges. The stock, which listed in August 2025, has shown a strong uptrend, trading well above its IPO price despite challenges in the broader jewellery industry.
Investors appear optimistic about the company’s unique omni-channel strategy and its ambitious expansion plans, which are driving strong buying interest.
BlueStone Jewellery and Lifestyle Latest Share Price
As of the close on October 8, 2025, and early trade on October 9, 2025, BlueStone’s shares were trading between ₹702 and ₹726 on both the NSE and BSE. This is a significant jump from its IPO issue price of ₹517 per share, marking gains of 35–40% above its listing price in less than two months.
The stock is currently near its 52-week high of ₹707.80, while the low for the year stands at ₹508.10, showing strong upward momentum. Over the past one year, investors who stayed with BlueStone have seen returns of nearly 28.62%, making it one of the notable performers in the jewellery sector.
In recent weeks, the stock has seen sharp movement, recording a 10–13% jump in just one trading day and around 18–28% gains in the last one to three months. This rally is remarkable considering the wider jewellery market has faced pressure due to rising gold and silver prices.
BlueStone Jewellery and Lifestyle Share Analyst Opinions and Future Outlook
Market experts remain cautiously optimistic about BlueStone’s future. While some brokerage firms reserve detailed share price targets for premium investors, the broad consensus leans positive. Analysts suggest that the stock’s current valuation already reflects strong expectations, as it is trading at or above many initial projections made during the IPO.
One of the main growth drivers is BlueStone’s digital-first and omni-channel business model, which has helped it capture a strong customer base online while expanding its offline presence. The company has aggressive plans to open 290+ new stores by FY27, especially in Tier II and Tier III cities, which could significantly boost its market share.
Revenue performance has also impressed investors, with the company reporting a 40% year-on-year growth in FY25. If this trend continues, analysts believe BlueStone could cement its position as one of India’s leading jewellery brands.
However, challenges remain. The company reported a net loss of ₹221.67 crore in FY25, raising concerns about profitability. Its inventory turnover ratio has also weakened, pointing to possible inefficiencies in managing stock and working capital. Additionally, like other jewellery players, BlueStone is exposed to the risks of fluctuating gold and diamond prices, which could impact margins.
Company Background and IPO Details
BlueStone Jewellery raised ₹1,540.65 crore through its IPO in August 2025, which was met with strong investor demand. The funds are being used for working capital and corporate purposes, supporting its rapid expansion strategy.
The company already operates a network of more than 275 stores across 117 cities in India, along with a powerful online presence. This omni-channel model has been a key differentiator, allowing customers to seamlessly browse online and make purchases offline, or vice versa.
Despite its net losses, investors seem to be focusing more on BlueStone’s revenue growth and market dominance in the digital-first jewellery space. The company’s positioning as a tech-savvy jewellery brand has given it an edge over traditional retailers, especially among younger urban customers.
What Lies Ahead for Investors
The strong stock performance after listing suggests that investors believe in BlueStone’s long-term vision, even though profitability remains a concern in the short term. The jewellery market in India is expected to keep growing, and BlueStone’s strategy of expanding in smaller cities could capture a larger share of that demand.
Analysts caution that the next few quarters will be crucial. Investors should watch whether the company can turn revenue growth into consistent profitability. If BlueStone manages to improve margins while continuing its expansion, the stock may sustain its positive momentum.
For now, BlueStone’s robust rally shows that the market is betting on its growth story, omni-channel approach, and strong brand positioning, despite the risks that come with the jewellery business.
F.A.Q.
– How much return has BlueStone given since its IPO?
BlueStone listed at an IPO price of ₹517 in August 2025, and the stock is now trading 35–40% higher.
– Why is BlueStone’s share price rising?
The stock is gaining because of the company’s strong revenue growth, expansion plans in Tier II and Tier III cities, and its successful omni-channel model.
– What are the risks of investing in BlueStone?
Key risks include continued net losses, weaker inventory turnover, and vulnerability to gold and diamond price fluctuations.
– What is the future outlook for BlueStone shares?
Analysts have a cautiously optimistic view. If the company manages to turn revenue growth into profitability, the stock could continue to rise in the long term.
Also read:-