PC Jeweller Ltd., one of India’s well-known jewelry brands, faced a rough trading session on Friday as its stock price tumbled by nearly 10%. The shares touched an intraday low of ₹12.16 before closing slightly higher at ₹12.24 on the National Stock Exchange (NSE). This sharp fall comes despite the company recently reporting better quarterly earnings. Investors remain cautious, and the stock has continued to show weakness throughout 2025, with year-to-date (YTD) losses now exceeding 24%.
The market reaction shows that traders are more focused on technical signals and long-term risks rather than the short-term profit growth reported by the company.
PC Jeweller Share Technical Analysts Signal Bearish Outlook
Market experts are pointing towards a negative short-term outlook for PC Jeweller’s stock. The price is trading well below its important moving averages – including the 5-day, 20-day, 50-day, 100-day, and 200-day levels – which is usually seen as a sign of weakness.
Analysts say the stock is facing strong resistance between ₹12.50 and ₹14, meaning it may struggle to move above this zone. On the downside, the critical support level stands at ₹10.46. If the price slips below this, it could lead to further selling pressure, possibly dragging the stock down to around ₹8.48.
This bearish view is worrying traders who prefer short-term opportunities. The technical setup suggests the stock may continue its downward journey unless strong positive triggers emerge.
Company Fundamentals Show Mixed Signals
Interestingly, the fall in the stock price comes at a time when PC Jeweller has reported improved financial results. For the quarter ended June 2025, the company’s consolidated net profit grew 4% year-on-year to ₹161.93 crore. Revenue also saw a big jump, rising to ₹807.88 crore from ₹439.78 crore in the same quarter last year.
These results suggest that demand for jewelry remains strong, and the company is benefiting from higher sales. However, despite this growth, many investors remain cautious due to the company’s financial history. PC Jeweller has faced challenges in the past with volatility, governance concerns, and weak long-term fundamentals.
This mixed picture—improved short-term earnings but shaky long-term confidence—explains why the stock is struggling to attract consistent investor support.
Recent Corporate Activity and Debt Strategy
In an effort to improve its balance sheet, PC Jeweller’s board recently approved a major fundraising plan. The company allotted more than 18 crore equity shares and over 9.7 crore fully convertible warrants to its promoter and managing director, Balram Garg. The warrants were priced at ₹18 each, which is significantly higher than the current market price.
This fundraising is part of the company’s broader strategy to reduce its debt burden. The management has outlined plans to become debt-free by the end of FY26. If successful, this could strengthen the company’s financial position and restore some investor confidence in the long term.
However, in the immediate term, the fundraising news has not been able to offset the negative sentiment in the market. Traders continue to see PC Jeweller as a high-risk stock due to its history of volatility and weak technical indicators.
Outlook: Volatility to Continue
The sharp fall on Friday highlights the challenges PC Jeweller faces in regaining investor trust. While the company’s operational performance is showing signs of recovery, the market remains doubtful about its ability to deliver consistent long-term growth.
For traders, the key levels to watch are ₹10.46 on the downside and ₹14 on the upside. A break in either direction could decide the next big move in the stock. Investors with a long-term horizon may want to wait for more clarity on debt reduction plans and financial stability before making fresh commitments.
In the meantime, volatility is expected to remain high. PC Jeweller continues to be a stock that attracts attention for short-term trading but struggles to inspire confidence as a stable long-term investment.
F.A.Q.
– Why did PC Jeweller’s share price fall by 10%?
PC Jeweller’s stock fell mainly due to bearish technical signals and weak investor sentiment, even though the company reported better quarterly earnings. The stock is trading below all major moving averages, which indicates further downside pressure.
– What is the current price of PC Jeweller shares?
On Friday’s trading session, PC Jeweller closed at around ₹12.24 on the NSE, down from its previous close of ₹13.44.
– What do analysts say about PC Jeweller’s outlook?
Analysts see a negative short-term trend. Resistance is expected around ₹12.50–₹14, while a break below ₹10.46 could push the stock towards ₹8.48.
– Did PC Jeweller report a profit in the latest quarter?
Yes, PC Jeweller reported a 4% year-on-year increase in consolidated net profit to ₹161.93 crore for the June 2025 quarter. Revenue also rose sharply to ₹807.88 crore from ₹439.78 crore in the same quarter last year.
– What is PC Jeweller doing to reduce debt?
The company recently approved a preferential allotment of over 18 crore shares and 9.7 crore warrants to its promoter, Balram Garg, at ₹18 each. This move is part of its plan to become debt-free by FY26.
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